About the Department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Marketing Research Analyst (Position) you will: The Marketing Research Analyst reports directly to Marketing Research Section Manager. The Marketing Research Analyst is primarily responsible for providing real-time insights and quick turnaround analysis, to help department understand the underlying market conditions, provide appropriate action strategies for local markets, build the brand and drive sales in the European market.

 Key Responsibilities:

• Conduct       ongoing broad industry analyses – identifying trends, evaluating       competition, and reporting out on growth opportunities.

• Interpretation       of data analyses, derivation of suitable measures and recommendations for       action.

• Conduct       market research (industry analysis, competitor analysis, customer       insights and forecasts) and complete customer, brand analysis/insights.

• Establish       good cooperation with sales, channel support and marketing communication       section to develop and implement various initiatives.

• Preparation       of segment analysis and competitive product analysis of BYD models in the       European competitive environment, understand the European passenger car       market, and completed the analysis report.

• Complete       the work of data support and information collection, report on the market       research analysis to superiors.

• Understand       the market and industry dynamics in real time, follow up the market and       policy changes of the target market.

• Participate       in the overall project of the business unit.

• Actively       engage and collaborate on any European event or activity as needed.

• Facilitate       communication and collaboration among team members across different       regions.

Your profile: 

• University      Degree in Marketing, Statistics, or similar field.

• 5+      years working experience with specific 3+ years of experience in      roles related Marketing Research Analyst in Automobile Industry.

• Knowledge      of data analysis and visualization, curiosity and enjoyment of figures and      data.

• Working      knowledge of statistics and modelling techniques with experience      identifying trends and indicators through quantitative/qualitative      analysis.

• Excellent      communications and interpersonal skills.

• Able      to prioritize and work proactively with efficient time management skills.

• Resilient      and open minded.

• Results      oriented. Ability to work to deadlines, hands on approach, motivated to      get results.

• Effective      and eloquent communicator in English is mandatory (Other European      languages and/or Mandarin Chinese would be a plus).

• Connected      with our Mission and a more sustainable Future.

We offer: 

• Job      in a fast-developing company which embodies sustainable and      forward-thinking technology.

• Performance      and experience based competitive remuneration, commuting allowance.

• Team      building events and employee learning opportunities. 

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏