Social Media Specialist

Remote

Summary

The Wikimedia Foundation is looking for a Social Media Specialist who is excited to elevate the voices and stories of the Wikimedia projects and community through digital communications. 

This is a highly collaborative role, in which you will help shape and execute digital strategies to connect our brands with global audiences. As part of this work, you will manage the Wikimedia Foundation and Wikipedia social media channels, develop inspiring and engaging digital content that engages a wide range of audiences and reflects the Foundation’s values, voice, and tone. You must possess the judgment and writing skills to be one of the public voices of the Foundation online. 

Candidates must be available for critical meetings and synchronous work between UTC-5 to UTC+3 time zones. 

The ideal candidate is:

• A      strategic and creative storyteller with experience in developing      and executing impactful digital communications strategies and content, as      well an in-depth knowledge of social media platforms, best practices, and      trends. 

• A      motivated and organized self-starter with the ability to      consistently produce high-quality work, manage multiple tasks, and execute      under deadlines, including during crisis communications situations. 

• A      detail-oriented facilitator who is able to produce clear and      engaging content working across a variety of subject      matters.   

• An      adept and intuitive  communicator with the ability to write      in a range of voices and styles for a variety of projects with diverse      audiences.

• A      results-driven achiever with the ability to gather and      communicate key insights and a strong understanding of digital media      metrics and tools.

• A      conscientious and globally-minded professional interested in      identifying and elevating stories that attract a global audience and      showcase the global nature of our brands and communities.

• A      thoughtful team player who is eager to collaborate effectively      with people from a variety of teams and cultures.

You are responsible for:

Shaping and executing digital communications strategies, including: 

• Advising      and advancing the strategy for the Wikimedia Foundation and Wikipedia      social media channels, as well as working as the primary creator of daily      and campaign-specific content

• Overseeing      a social media content calendar: scheduling posts about key news articles,      events, announcements, campaigns, interesting facts, and more

• Collaborating      with department colleagues to develop digital campaigns that increase      global awareness of Wikimedia projects and our social good mission

• Regularly      monitoring and maintaining social media channels: moderating comments and      messages, alerting staff to notable situations, sharing relevant content,      and engaging with followers 

• Proactively      identifying strategic opportunities to engage across our digital channels,      helping to connect the Foundation and Wikipedia to timely global events      and relevant causes

• Supporting      the development of staff as online thought leaders by advancing their      understanding of social platforms and identifying key moments for staff to      contribute online

• Creating      training presentations and materials, toolkits, and guides for Wikimedia      community groups and members to strengthen their social media brands and      practices

• Regularly      organizing and sharing metrics, data, and research reports to glean      insights and inform strategy

• Working      with marketing teams to support strategies for paid social media      promotions

• Assisting      with rapid response and crisis management to protect our brand reputation      and help teams understand how relevant issues are being discussed on      social media

• Managing      the ongoing relationship with the social media agency that assists in      executing day-to-day tasks

Skills and Experience:

• Minimum      of five years of digital communications experience, with an emphasis on      social media copywriting, content creation and account maintenance 

• Experience      with, passion for, and knowledge of social media and other digital      communications platforms, audiences, and engagement strategies, as well as      measurement tools and metrics

• Strong      verbal and written communication, editing, and interpersonal skills

• Strong      organizational skills and experience managing multiple projects at once,      with an interest in both independent and collaborative work 

• Intellectual      curiosity, flexibility, and a desire to tackle challenging problems

• The      ability to work on a team with diverse demographic and cultural      characteristics, as well as the flexibility to virtually meet with people      in multiple time zones

Qualities that are important to us:

• Resilience—we      work on new and interesting problems in public and collaborative ways

• Being      open, curious, and inquiring in our work

• Internal      motivation and high standards

• Working      together for outcomes, and being willing to let go to scale or change      course

• Sharing      a culture of constructive criticism and respect

Additionally, we would love it if you have:

• The      ability to speak other languages, experience living or working outside the      United States, or past work on global digital campaigns

• Experience      in graphic design programs such as Figma 

• Involvement      or experience within Wikimedia communities and/or editing the Wikimedia      projects

• BA/BS      or MA/MS

About the Wikimedia Foundation

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive. 

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

The Wikimedia Foundation is a remote-first organization with staff members including contractors based 40+ countries*. Salaries at the Wikimedia Foundation are set in a way that is competitive, equitable, and consistent with our values and culture. The anticipated annual pay range of this position for applicants based within the United States is US$76,765 to US$144,201  with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire. We neither ask for nor take into consideration the salary history of applicants. The compensation for a successful applicant will be based on their skills, experience and location. 

*Please note that we are currently able to hire in the following countries: Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, India, Indonesia, Ireland, Israel, Italy, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Singapore, South Africa, Spain, Sweden, Switzerland, Uganda, United Kingdom, United States of America and Uruguay.  Our non-US employees are hired through a local third party Employer of Record (EOR). 

We periodically review this list to streamline to ensure alignment with our hiring requirements. 

All applicants can reach out to their recruiter to understand more about the specific pay range for their location during the interview process.

If you are a qualified applicant requiring assistance or an accommodation to complete any step of the application process due to a disability, you may contact us at recruiting@wikimedia.org or +1 (415) 839-6885.

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